Do you have an online community? Would you like to improve user engagement on it? One of the solutions is your online community needs a mobile app because it will not only bring a large number of users but also give an opportunity to access your community anytime and anywhere. Many believe mobile apps are for big brands only, but more and more small or medium businesses understand that an effective mobile app strategy involves more than just a mobile-friendly website, it is the new way to gain a competitive advantage.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — On average, people check their smartphone 150 to 200 times a day, which is insane. All these companies are ahead of the curve in adapting to customer trends.
In this article, we have highlighted 6 reasons why we think mobile apps should be an important cornerstone of your online community. Below are the reasons why your online community needs a mobile app solution:
1. Online community needs mobile app to improve User Engagement
No matter whether you are selling flowers or have an online community for a particular niche, everyone needs a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your people. You can post messages to notify the members about a certain event; you can host debates and discussions among the members and keep the community active.
Now, a new marketing channel is available: mobile push and in-app notifications allow you to generate better relationships and gain instant access to your customers:
– In-app notifications are those which users can only receive when they open the app.
– Push notifications, on the other hand, are those notifications which users receive regardless, once they have opted in.
2. Be Visible to your community member at All Times
We are attached to our mobile devices on the palms and fingertips. We are never without our phones and we love using them everywhere from waiting for the bus or when we are on any trip. We can not carry our laptop everywhere and anytime, but it is easy to carry our mobile. It gives you a special opportunity to be with your community member at all time. We love the ability to share whenever we have a free second, and mobile devices allow us to be attached from anywhere at any time.
3. Provide Value to Your Member
It allows more flexibility and can address specific member’s needs. You can text individually, sharing your personal thought that you do not want to share with other members of the community. You can create events or groups and can invite individuals to be member. It makes you present yourselves to any member at any time and make them feel special and important
4. Build Brand and Recognition
The professionalism you show will increase trust and recognition by your targeted audience through your app. By having a mobile app, businesses get placed in the consumer’s pocket and are with them all the time. For your business what you really want to do is create an app that has features your customers will love while at the same time is well branded and beautifully designed. The more often you can get customers involved with your app, the sooner they will be inclined to join your community, buy your product and/or service.
5. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your community niche providers to offer a mobile app to your members. They’ll be astonished by your forward-thinking approach!
6. Cultivate Customer Loyalty
The most important reason why your online community needs a mobile app, especially for your business, is customer loyalty. Other mediums like roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing slowly lose impact on customers because of the immense amount of advertising surrounding us all. To make a true and sincere connection with your customers, and making them a loyal lover of your product and/or service it can be a way of staying close to your customers and is just a “fingertip” away at all times.
A mobile app can thus make things simpler for your members of any kind of community. A feature-rich mobile app with incredible performance can help you to attract your members. Therefore, it’s time you think about having a mobile app for your community and take action in that direction asap.
You are no longer limited to our Android App solutions as we have recently launched our new IOS mobile app together with the new Android app, check out the details here. Also, the new web version 7.2 is available for test on our demo now